CAMPAIGN HIERARCHY EBOOK

Obtain the Foundational Campaign Structure for Attribution Reporting

We have been asked time and time again, what are the best practices for creating a campaign hierarchy, because marketers know that without a solid structure, they will not get the attribution reporting insights they need.

This guide empowers marketers with expert recommended campaign architecture strategy and walks them through how to create their own campaign hierarchy step-by-step.

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“We’re getting great insight into down funnel campaign performance, looking beyond cost-per-lead, so that we are able to make smart optimizations with our marketing spend.”
–Mark Mashaw, VP of Growth & Marketing, Campus

Our Customers

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CAMPAIGN MANAGEMENT RESOURCE

Finally, Achieve an Optimized Campaign Hierarchy

We know that creating campaigns can be tedious and take up your team's time which often results in inconsistent data because multiple team members are doing their own variation.

In this guide we share our pro tips for automating and standardizing the process and reveal how the experts create a campaign hierarchy from start to finish, so that you can finally obtain an optimized foundation to get the attribution reporting you need.