Increase Conversion Rates with Optimized Lead Routing
Our Customers
Customer Success—The Journey to Revenue Growth
Challenge
Legacy processes were not aligned to the current lead flow structure. Leads were not being routed to the right sales reps and the team was trying to introduce a new SDR function and account based program that needed to be considered.
Solution
SaaScend and Melissa's team reconfigured their lead routing rules, aligning them to their lead qualification criteria. They implemented an account based structure, so that target inbound leads were routed to the right person.
Result
The right leads were able to get in front of the right sales team member at the right time. This led to faster follow up and higher conversion rates, while providing a better first impression experience for new prospects entering the funnel.
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