MARKETING LIFE HACKS EVENT

Mastering Your Email Subscription: GDPR & EPC Best Practices

Wednesday 10.19.22 at 7 am PT / 10 am ET

As marketers we all want to get more subscribers, grow our mailing lists, increase conversion rates, nurture our prospects and be able to report on it all.

However, in the process we are juggling data privacy laws such as GDPR and mail privacy protection changes, avoiding the spam folder, managing our database limits, and trying to manage our subscriptions and preference centers in the best way possible.

How do the experts do it? What are the best practices for making sure you are compliant and for creating an email preference center that delivers a personalized experience for your prospects? Find out from the MarCloud consulting experts, Karen Kalejaiye and Chloe Prowse!

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Understand how to be compliant when growing your mailing list and know when to use a double opt-in.

Discover all the features and benefits of the MCAE (Pardot) email preference center and receive tips for optimization.

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Gain fresh ideas for how to create an email subscription experience that builds prospect relationships.

Meet and network with a community of like-minded marketing professionals and obtain new insights.
Marketing Life Hacks

Community built with the journey in mind.

Karen Kalejaiye Circle
Chloe Prowse Circle
ABOUT OUR SPEAKERS

HEAD OF PARDOT, MARCLOUD CONSULTING

Karen Kalejaiye

Karen Kalejaiye is the Head of Pardot at MarCloud Consulting. As a Marketing Automation Consultant that has been in the industry for just under a decade, Karen is passionate about helping fellow marketers achieve their goals and advising on best practices. She is a regular content contributor in the trailblazer community, sharing her insights at user group events.

HEAD OF PEOPLE OPERATIONS, MARCLOUD CONSULTING

Chloe Prowse

Chloe Prowse is the Head of People Operations at MarCloud Consulting. As a former CRM & Marketing Automation Consultant, she is a Salesforce-certified Pardot Pro and has a varied background in everything from product marketing, to marketing operations, to GDPR and data compliance. Chloe frequently shares her knowledge with the trailblazer community and is a regular speaker for events and workshops.