---
title: SaaScend Customer Success Story - Emily Wilkinson
description: Hear how SaaScend customer, Emily Wilkinson, was able to get access to accurate campaign ROI data and prove funnel impact.
---

[![SaaScend_FullLogo_1000px (1)](https://resources.saascend.com/hs-fs/hubfs/SaaScend_FullLogo_1000px%20(1).png?width=1000&height=300&name=SaaScend_FullLogo_1000px%20(1).png "SaaScend_FullLogo_1000px (1)")](https://www.saascend.com/)

###### CUSTOMER TESTIMONIAL

## Accurately Measure Your Campaign ROI

### Our Customers

![Blue-Board-Logo-Gradient-1](https://resources.saascend.com/hubfs/Blue-Board-Logo-Gradient-1.png "Blue-Board-Logo-Gradient-1")

![Merit-Logo-Gradient-1](https://resources.saascend.com/hubfs/Merit-Logo-Gradient-1.png "Merit-Logo-Gradient-1")

![LeanTaaS-Logo-Gradient-1](https://resources.saascend.com/hubfs/LeanTaaS-Logo-Gradient-1.png "LeanTaaS-Logo-Gradient-1")

![Asana-Logo-Gradient-1](https://resources.saascend.com/hubfs/Asana-Logo-Gradient-1.png "Asana-Logo-Gradient-1")

![DefinedAI-Logo-Gradient](https://resources.saascend.com/hubfs/DefinedAI-Logo-Gradient.png "DefinedAI-Logo-Gradient")

![Lawyaw-Logo-Gradient-1](https://resources.saascend.com/hubfs/Lawyaw-Logo-Gradient-1.png "Lawyaw-Logo-Gradient-1")

## Customer Success—The Journey to Revenue Growth

 

![Icon-Backgrounds3](https://resources.saascend.com/hs-fs/hubfs/Icon-Backgrounds3.png?width=200&height=200&name=Icon-Backgrounds3.png "Icon-Backgrounds3")

#### Challenge

Web-based forms were being used for lead capture, but the data syncing to the CRM was not actionable. Emily and her team wanted to be able to understand where leads were coming from. 

![Icon-Backgrounds2](https://resources.saascend.com/hs-fs/hubfs/Icon-Backgrounds2.png?width=200&height=200&name=Icon-Backgrounds2.png "Icon-Backgrounds2")

#### Solution

SaaScend worked with Emily to implement HubSpot and integrate it with Salesforce, making sure that the data was configured to capture every touchpoint throughout the buyer's journey.

![Icon-Backgrounds1](https://resources.saascend.com/hs-fs/hubfs/Icon-Backgrounds1.png?width=200&height=200&name=Icon-Backgrounds1.png "Icon-Backgrounds1")

#### Result

Emily and the team now have reliable data that they can act on. They have visibility into how leads are progressing through the funnel, and can now accurately measure their campaign ROI.

[Watch Alex's Story](https://resources.saascend.com/alex-gannon-testimonial?hsLang=en)

[Watch Emily's Story](https://resources.saascend.com/emily-wilkinson-testimonial)

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