Web-based forms were being used for lead capture, but the data syncing to the CRM was not actionable. Emily and her team wanted to be able to understand where leads were coming from.
Solution
SaaScend worked with Emily to implement HubSpot and integrate it with Salesforce, making sure that the data was configured to capture every touchpoint throughout the buyer's journey.
Result
Emily and the team now have reliable data that they can act on. They have visibility into how leads are progressing through the funnel, and can now accurately measure their campaign ROI.
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