---
title: SaaScend Customer Success Story - Carly Crittenden
description: Hear how SaaScend customer, Carly Crittenden, VP of Sales, saved her team's time from chasing down data, so they could focus on closing more deals.
---

[![SaaScend_FullLogo_1000px (1)](https://resources.saascend.com/hs-fs/hubfs/SaaScend_FullLogo_1000px%20(1).png?width=1000&height=300&name=SaaScend_FullLogo_1000px%20(1).png "SaaScend_FullLogo_1000px (1)")](https://www.saascend.com/)

###### CUSTOMER TESTIMONIAL

## Save a Rep's Time to Close More Deals

Carly Crittenden, VP Sales, Black Crow AI

Industry: Technology, Information and Internet

Employee Size: 50 - 100

Funding Round: Series A

Hear Carly share how she was able to save hers and her team's time from chasing down pipeline data, so they could spend their time focusing on deal strategy to win more for the business.

Fill out the form to watch Carly's full testimonial video.

### Our Customers

![Blue-Board-Logo-Gradient-1](https://resources.saascend.com/hubfs/Blue-Board-Logo-Gradient-1.png "Blue-Board-Logo-Gradient-1")

![Merit-Logo-Gradient-1](https://resources.saascend.com/hubfs/Merit-Logo-Gradient-1.png "Merit-Logo-Gradient-1")

![LeanTaaS-Logo-Gradient-1](https://resources.saascend.com/hubfs/LeanTaaS-Logo-Gradient-1.png "LeanTaaS-Logo-Gradient-1")

![Asana-Logo-Gradient-1](https://resources.saascend.com/hubfs/Asana-Logo-Gradient-1.png "Asana-Logo-Gradient-1")

![DefinedAI-Logo-Gradient](https://resources.saascend.com/hubfs/DefinedAI-Logo-Gradient.png "DefinedAI-Logo-Gradient")

![Lawyaw-Logo-Gradient-1](https://resources.saascend.com/hubfs/Lawyaw-Logo-Gradient-1.png "Lawyaw-Logo-Gradient-1")

## Customer Success—The Journey to Revenue Growth

 

![Icon-Backgrounds3](https://resources.saascend.com/hs-fs/hubfs/Icon-Backgrounds3.png?width=200&height=200&name=Icon-Backgrounds3.png "Icon-Backgrounds3")

![Icon-Backgrounds2](https://resources.saascend.com/hs-fs/hubfs/Icon-Backgrounds2.png?width=200&height=200&name=Icon-Backgrounds2.png "Icon-Backgrounds2")

![Icon-Backgrounds1](https://resources.saascend.com/hs-fs/hubfs/Icon-Backgrounds1.png?width=200&height=200&name=Icon-Backgrounds1.png "Icon-Backgrounds1")

#### Challenge

As the VP of Sales, Carly and her team were spending a lot of time chasing down and managing pipeline data rather than being able to focus on deal strategy and selling.

#### Solution

SaaScend worked with Carly to configure their CRM, so that it aligned with their sales process, captured the metrics she needed, and was easy for her team to use.

#### Result

Carly now has the pipeline data that she needs to make strategic decisions and can focus on coaching her team on deal negotiation, so they can win more for the business.

[Watch Alex's Story](https://resources.saascend.com/alex-gannon-testimonial?hsLang=en)

[Watch Carly's Story](https://resources.saascend.com/carly-crittenden-testimonial)

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