---
title: "SaaScend Lead Qualification: Fireside Chat On Demand"
description: Understand the Marketing KPIs that matter and the numbers to bring to the C-Suite.
---

[![SaaScend_FullLogo_1000px (1)](https://resources.saascend.com/hs-fs/hubfs/SaaScend_FullLogo_1000px%20(1).png?width=1000&height=300&name=SaaScend_FullLogo_1000px%20(1).png "SaaScend_FullLogo_1000px (1)")](https://www.saascend.com/)

###### FIRESIDE CHAT ON DEMAND

## Marketing KPIs and the Metrics that Matter

Get the best practices for tracking marketing KPIs and metrics to prove the impact that marketing has on the organization.

Founder & CEO, Craig Jordan, shares his insights on marketing success metrics and the numbers to bring to the C-Suite.

![icon_systems or processes](https://resources.saascend.com/hs-fs/hubfs/icon_systems%20or%20processes.png?width=50&height=50&name=icon_systems%20or%20processes.png "icon_systems or processes")

![icon_funnel](https://resources.saascend.com/hs-fs/hubfs/icon_funnel.png?width=50&height=50&name=icon_funnel.png "icon_funnel")

Understand the process for tracking the success metrics for greater insight.

Discover marketing campaign influence on the funnel, from lead to revenue.

![Growth](https://resources.saascend.com/hs-fs/hubfs/Growth.png?width=50&height=50&name=Growth.png "Growth")

![icon_person or lead](https://resources.saascend.com/hs-fs/hubfs/icon_person%20or%20lead.png?width=50&height=50&name=icon_person%20or%20lead.png "icon_person or lead")

Separate the vanity metrics from the data that you can bring to the C-Suite.

Get expert recommendations for how to prepare for budget conversations with leadership.

### Our Customers

![Blue-Board-Logo-Gradient-1](https://resources.saascend.com/hubfs/Blue-Board-Logo-Gradient-1.png "Blue-Board-Logo-Gradient-1")

![Merit-Logo-Gradient-1](https://resources.saascend.com/hubfs/Merit-Logo-Gradient-1.png "Merit-Logo-Gradient-1")

![LeanTaaS-Logo-Gradient-1](https://resources.saascend.com/hubfs/LeanTaaS-Logo-Gradient-1.png "LeanTaaS-Logo-Gradient-1")

![Asana-Logo-Gradient-1](https://resources.saascend.com/hubfs/Asana-Logo-Gradient-1.png "Asana-Logo-Gradient-1")

![DefinedAI-Logo-Gradient](https://resources.saascend.com/hubfs/DefinedAI-Logo-Gradient.png "DefinedAI-Logo-Gradient")

![Lawyaw-Logo-Gradient-1](https://resources.saascend.com/hubfs/Lawyaw-Logo-Gradient-1.png "Lawyaw-Logo-Gradient-1")

![Craig-Jordan-CEO-SaaScend](https://resources.saascend.com/hubfs/Craig-Jordan-CEO-SaaScend.png "Craig-Jordan-CEO-SaaScend")

##### ON-DEMAND FIRESIDE CHAT | CRAIG JORDAN, CEO, SAASCEND

### Leads, Meetings, Pipeline & Revenue

There is so much data that marketers have access to. What are the metrics to be focused on and what could be a distraction? 

[Learn More](https://resources.saascend.com/saascend-fireside-chat-marketing-kpis-on-demand)

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