---
title: "SaaScend Fireside Chat: Lead Nurture On Demand"
description: Understand lead nurture campaign concepts at a high level and get the in-depth explanation for executing the steps to advance buyers through the funnel.
---

[![SaaScend_FullLogo_1000px (1)](https://resources.saascend.com/hs-fs/hubfs/SaaScend_FullLogo_1000px%20(1).png?width=1000&height=300&name=SaaScend_FullLogo_1000px%20(1).png "SaaScend_FullLogo_1000px (1)")](https://www.saascend.com/)

###### FIRESIDE CHAT ON DEMAND

## Lead Nurturing that Increases Funnel Velocity

Get the strategy and steps for being able to execute nurture campaigns that advance buyers through the funnel.

Founder & CEO, Craig Jordan, shares his insights on lead nurture goals, aligning nurture campaigns to lifecycle stages, call-to-actions that convert, and the elements to have in place before starting a nurture campaign.

![icon_ad click or engagement](https://resources.saascend.com/hs-fs/hubfs/icon_ad%20click%20or%20engagement.png?width=50&height=50&name=icon_ad%20click%20or%20engagement.png "icon_ad click or engagement")

![icon_funnel](https://resources.saascend.com/hs-fs/hubfs/icon_funnel.png?width=50&height=50&name=icon_funnel.png "icon_funnel")

Deepen brand engagement with content that resonates.

Advance prospect journeys and increase funnel velocity.

![Growth](https://resources.saascend.com/hs-fs/hubfs/Growth.png?width=50&height=50&name=Growth.png "Growth")

![icon_person or lead](https://resources.saascend.com/hs-fs/hubfs/icon_person%20or%20lead.png?width=50&height=50&name=icon_person%20or%20lead.png "icon_person or lead")

Grow customer deals with upselling and cross-selling.

Stay top of mind to leads that are not quite sales ready.

### Our Customers

![Blue-Board-Logo-Gradient-1](https://resources.saascend.com/hubfs/Blue-Board-Logo-Gradient-1.png "Blue-Board-Logo-Gradient-1")

![Merit-Logo-Gradient-1](https://resources.saascend.com/hubfs/Merit-Logo-Gradient-1.png "Merit-Logo-Gradient-1")

![LeanTaaS-Logo-Gradient-1](https://resources.saascend.com/hubfs/LeanTaaS-Logo-Gradient-1.png "LeanTaaS-Logo-Gradient-1")

![Asana-Logo-Gradient-1](https://resources.saascend.com/hubfs/Asana-Logo-Gradient-1.png "Asana-Logo-Gradient-1")

![DefinedAI-Logo-Gradient](https://resources.saascend.com/hubfs/DefinedAI-Logo-Gradient.png "DefinedAI-Logo-Gradient")

![Lawyaw-Logo-Gradient-1](https://resources.saascend.com/hubfs/Lawyaw-Logo-Gradient-1.png "Lawyaw-Logo-Gradient-1")

![Craig-Jordan-CEO-SaaScend](https://resources.saascend.com/hubfs/Craig-Jordan-CEO-SaaScend.png "Craig-Jordan-CEO-SaaScend")

##### ON-DEMAND FIRESIDE CHAT | CRAIG JORDAN, CEO, SAASCEND

### Five Nurture Sequences to Get You Started

You are ready to start building nurture campaigns, but where do you start and what are the must-have sequences to build first for the biggest impact? Access your on-demand fireside chat and find out!

[Learn More](https://resources.saascend.com/saascend-fireside-chat-lead-nurture-on-demand)

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