The Road to Achieve Sales & Marketing Campaign Attribution
Get the strategy and steps for being able to achieve multi-touch attribution. In this Fireside Chat with Founder & CEO, Craig Jordan, he shares his insights on attribution models, campaign data structure best practices, the non-negotiable elements for attribution, and tracking funnel impact.
Be able to determine your most successful promotional channel.
Find out the campaigns that are driving leads through the funnel the fastest, at the cheapest cost.
Discover the six critical elements that need to be in place to achieve multi-touch attribution.
Obtain the campaign data structure proven to help teams determine success by type and subtype.
Attribution is the number one challenge for modern marketers, so we want to empower teams with the strategy to solve this. Finally, be able to understand what is working and what is not. Have the ability to view campaign data and visualize its impact on the funnel.
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