---
title: "SaaScend Fireside Chat: ABM On Demand"
description: Understand account based marketing concepts at a high level and get the in-depth explanation for executing the steps to acquire more target accounts.
---

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###### FIRESIDE CHAT ON DEMAND

## Closing More Targets with Account Based Marketing & Sales

Get the strategy and steps for being able to execute an account based approach across your Go-To-Market teams. Founder & CEO, Craig Jordan, shares his insights on prospecting targets, sales and marketing alignment, measuring ABM success, and engaging target accounts.

![icon_target](https://resources.saascend.com/hs-fs/hubfs/icon_target.png?width=50&height=50&name=icon_target.png "icon_target")

![icon_funnel](https://resources.saascend.com/hs-fs/hubfs/icon_funnel.png?width=50&height=50&name=icon_funnel.png "icon_funnel")

Acquire and grow more target accounts.

Streamline your account based sales process.

![icon_align sales and marketing](https://resources.saascend.com/hs-fs/hubfs/icon_align%20sales%20and%20marketing.png?width=50&height=50&name=icon_align%20sales%20and%20marketing.png "icon_align sales and marketing")

![icon_data or insights](https://resources.saascend.com/hs-fs/hubfs/icon_data%20or%20insights.png?width=50&height=50&name=icon_data%20or%20insights.png "icon_data or insights")

Align marketing and sales to go after the right targets.

Track and measure the account based marketing metrics that matter.

### Our Customers

![Blue-Board-Logo-Gradient-1](https://resources.saascend.com/hubfs/Blue-Board-Logo-Gradient-1.png "Blue-Board-Logo-Gradient-1")

![Merit-Logo-Gradient-1](https://resources.saascend.com/hubfs/Merit-Logo-Gradient-1.png "Merit-Logo-Gradient-1")

![LeanTaaS-Logo-Gradient-1](https://resources.saascend.com/hubfs/LeanTaaS-Logo-Gradient-1.png "LeanTaaS-Logo-Gradient-1")

![Asana-Logo-Gradient-1](https://resources.saascend.com/hubfs/Asana-Logo-Gradient-1.png "Asana-Logo-Gradient-1")

![DefinedAI-Logo-Gradient](https://resources.saascend.com/hubfs/DefinedAI-Logo-Gradient.png "DefinedAI-Logo-Gradient")

![Lawyaw-Logo-Gradient-1](https://resources.saascend.com/hubfs/Lawyaw-Logo-Gradient-1.png "Lawyaw-Logo-Gradient-1")

![Craig-Jordan-CEO-SaaScend](https://resources.saascend.com/hubfs/Craig-Jordan-CEO-SaaScend.png "Craig-Jordan-CEO-SaaScend")

##### ON-DEMAND FIRESIDE CHAT | CRAIG JORDAN, CEO, SAASCEND

### Acquire More of the Right Targets

An Account Based Strategy means focusing efforts on the right targets to gain more of the right accounts. It all starts with gathering the data you need to prospect the buyers at those accounts. 

[Learn More](https://resources.saascend.com/saascend-fireside-chat-account-based-on-demand)

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