As you look at your gross margin to determine how much cash you have available for operational expenses to scale your SaaS company to your next stage in ARR, the question begs, what should I invest in for my go-to-market (GTM) function and when?
Having the right answer to this is critical. As The Capchase SaaS Benchmark Report shared, Y Combinator emphasized to founders earlier this year “to plan for the worst” by “cutting costs and extending your runway.”
Now more than ever, you need to make sure the systems, data, strategy, and people you invest in for your GTM function are going to empower your team to be able to do more with less and still scale quickly.
Each business stage from $1 - 3M ARR all the way to $10 - 15M ARR and beyond requires certain resources for GTM.
Hear experts from Capchase and SaaScend share their insights and find out what is advised to invest in right now and how you can evaluate what you should keep to “extend your runway” and access capital for growth based on your current business stage.
